Programmes · Marketing · Advanced
Demand Generation & Marketing Operations
Portals, compliant advertising, photography, campaigns and paid lead generation.
13modules
119lessons
3hours of reading
60′timed final exam
The modules
What the programme covers.
Each bar is the module's reading, counted from its lessons.
- 01
The Demand Generation Operating Model: Running Marketing as a Revenue System
9 lessons · 2,917 words - 02
Campaign Planning and the Marketing Calendar
9 lessons · 2,801 words - 03
Property Portal Media: Property Finder, Bayut and Dubizzle Economics
9 lessons · 3,051 words - 04
Meta Advertising for Lead Generation and Retargeting
9 lessons · 2,579 words - 05
Google Ads: Search, Performance Max and Intent Capture
9 lessons · 2,969 words - 06
True Cost-Per-Lead, Cost-Per-Acquisition and Marketing ROI
9 lessons · 3,098 words - 07
Lead Generation and Speed-to-Lead
9 lessons · 2,947 words - 08
Funnel and CRM Marketing: Nurture, Lifecycle and Reactivation
9 lessons · 2,711 words - 09
SEO and Content Strategy for Property and Product
9 lessons · 2,709 words - 10
Brand Building Inside a Performance Budget
9 lessons · 2,918 words - 11
Analytics, Tracking and Multi-Touch Attribution
9 lessons · 3,065 words - 12
Budget Management and Media Planning
10 lessons · 3,251 words - 13
Running the Marketing Function a Department Depends On
10 lessons · 3,232 words
How you are assessed
The rules, before you start.
Final exam
60 min
50 questions per sitting, drawn from a bank of 178, so no two sittings are the same.
Pass mark
75%
2 attempts at each assessment, up to 3 starts in a day, and an honour check before the clock starts.
Certificate
A certificate of completion with a reference anyone can verify.
A certificate of completion. Not an accredited qualification.
The rest of the ladder
Marketing, at every level.
- Beginner
Real Estate Marketing Foundations
12 modules, 99 lessons, about 2 hours of reading.
- Master
Marketing Leadership (CMO)
11 modules, 97 lessons, about 2 hours of reading.