Programmes · Marketing · Master
Marketing Leadership (CMO)
Portals, compliant advertising, photography, campaigns and paid lead generation.
11modules
97lessons
2hours of reading
90′timed final exam
The modules
What the programme covers.
Each bar is the module's reading, counted from its lessons.
- 01
The CMO Mandate and the Marketing Operating Model
8 lessons · 2,723 words - 02
Brand Strategy and Architecture for a Holding Company
8 lessons · 2,744 words - 03
Positioning, Differentiation, and Category Strategy
9 lessons · 3,131 words - 04
Growth Strategy, Market Entry, and New Ventures
9 lessons · 2,650 words - 05
Martech, Data Strategy, and Marketing AI
9 lessons · 2,877 words - 06
Portfolio Marketing Budgets and ROI
9 lessons · 2,728 words - 07
Demand Generation and Revenue Marketing at Scale
9 lessons · 2,845 words - 08
PR, Reputation, and Crisis Management
9 lessons · 3,053 words - 09
Leading and Building the Marketing Organisation
9 lessons · 3,010 words - 10
Multi-Brand and Group Marketing Across the Portfolio
9 lessons · 2,909 words - 11
Marketing as a Board-Level Growth Engine
9 lessons · 3,065 words
How you are assessed
The rules, before you start.
Final exam
90 min
100 questions per sitting, drawn from a bank of 202, so no two sittings are the same.
Pass mark
75%
2 attempts at each assessment, up to 3 starts in a day, and an honour check before the clock starts.
Certificate
A certificate of completion with a reference anyone can verify.
A certificate of completion. Not an accredited qualification.
The rest of the ladder
Marketing, at every level.
- Beginner
Real Estate Marketing Foundations
12 modules, 99 lessons, about 2 hours of reading.
- Advanced
Demand Generation & Marketing Operations
13 modules, 119 lessons, about 3 hours of reading.